1. Identify your brand audiences as well.
Of course, most UGC builds include a communication process between the brand and its target audience. To maintain a good relationship and encourage prospects or brand customers to post their own video content through their own TikTok account.
Finding the audience you want to communicate with is the first priority. Therefore, brands will need to research who they are on this platform about their customers. May be through a preliminary search About people who have posted on branded products Or any competitor
For a better understanding of the types of people using the platform and the type of content, they're interested in. That will allow brands to communicate with the audience much more clearly.
2. It started with Daily Interactions.
Easy to explain, probably the same as we want to be close Must start from where we let them see the face of our eyes a little first Suddenly appearing and befriend it, it looks strange. Consider setting the admin position to have time to answer comments from customers who frequently comment on branded videos. Or share posts, share videos on TikTok where customers have spoken to us. Just like many brands will retweet tweets that mention the brand.
3. Let Influencers Lead Content
o do Video Content on TikTok to create a campaign. Challenges in the User Generated Content format could be the first wave of budget hiring an influencer suitable for the campaign or using the Presenter to lead a way for users to dance without paying any more.
For example, a campaign promoting OPPO A93 # Bang organizes a fun flick that lets the Presenter dance to the challenge first. After that, the fans flocked to play until it resulted in the success of OPPO's engagement from User Generated Content for millions.
4. Clear Directions and Call-to-Actions (CTAs) communication.
Continued from item 3, User-Generated Content must have clear examples of campaign playback, how to dance, use of templates, which songs, explain conditions for easy understanding of what hashtag must be attached to. These are calls to action and attract users to join the challenge. If it looks very complicated, users may be able to swipe through it easily because TikTok has other interesting things. To see a lot more.