Before we explain what is digital marketing? How important to online business, we would like to expand the term marketing first how important this word really is. Why do industries or businesses, whether large-scale to SME, attach great importance to each other?
Marketing is a term defined as a means of getting a business known to generate profits or returns on investment, so marketing is not just about promoting a product or a brand. But covering various management strategies Both inside and outside the organization , marketing is a critical structure and a measure of whether your business will survive or will fall
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Now that you understand the meaning of marketing, let's explain what is digital marketing? How important is it for an online business? The answer is digital marketing.
Digital Marketing is a form of marketing by promoting a product or service through digital media. And able to engage with consumers To increase sales by using various digital media strategies. Which is becoming widely popular today Because consumers can easily access these media. And can be accessed anytime, 24 hours a day.
In addition, digital marketing It is another option to create awareness for a new brand of business, making broader awareness is no longer difficult. With the ability to directly reach a large number of targeted audiences, new branded businesses have the opportunity to be well known and grow rapidly through different channels of digital marketing.1. Social Media Marketing
Social media will help drive your website to be known and move up to rank better on Google's site, the advantages of social marketing . Or social media is able to reach consumers according to the target group quickly and help in promoting To easily achieve word of mouth among the masses The channels that can be used for social media marketing are:
- Facebook
- Twitter
- Instagram
- Snapchat
- Pinterest
- Google+
- LinkedIn
2. Content Marketing
Content has become the most essential component of online media production in today's technological age. The saying "Content is King" stands for the value of creating quality content. This will help promote the website to be more quality as well. By the way of creating and distributing valuable content to the target audience. Which are aimed at target audiences to return to generate income for your business. The channels that contribute to content marketing include
- Blog posts
- E-books and article recommendations
- Infographics
- Online brochures and lookbooks
3. Search Engine Optimization
Using content for marketing can help optimize search engines through SEO and get your website ranked on the search pages. This will increase the number of visitors to the website. The channels that will benefit from SEO search include:
- Websites
- Blogs
- Infographics
4. Search Engine Marketing
As a model to do Online marketing On the search result page (Search Result Page) such as Google, Yahoo !, Bing, Baidu, etc. by doing promotions with target customers who are Search Engine users to get to know your website, products or services. And it will bring more website users and increase the opportunity to sell more products and services, which uses PPC (Pay Per Click) to advertise on the search result page. With the cost of clicking on the ad text Even if the ad shows But if no clicks happen It will not waste money on advertising in any way. Popular PPC advertising systems around the world are:
- Paid Ads on Facebook
- Twitter Promotion
- LinkedIn Message
What is the job of digital marketing?
In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include Company websites. Social media.
What are the types of digital marketing?
Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.
What are the 5 D's of digital marketing?
The 5 D's of Digital Marketing are: Digital Devices. Digital Platforms. Digital Media.
Is digital marketing well paid?
With the above information, we observe that the career options in digital marketing are diverse, ranging from copywriter to social media manager to e-commerce specialist to analytics expert to creative director. Moreover, such digital marketing positions come with an average compensation of Rs 8 lakh a year