Before we explain what is digital marketing? How important to online business, we would like to expand the term marketing first how important this word is. Why do industries or businesses, whether large-scale to SME, attach great importance?
Marketing is a term defined as a means of getting a business known to generate profits or returns on investment, so marketing is not just about promoting a product or a brand. But covering various management strategies Both inside and outside the organization, marketing is a critical structure and a measure of whether your business will survive or will fall.
Digital Marketing How Important Is It for an Online Business?
Now that you understand the meaning of marketing, let's explain what is digital marketing? How important is it for an online business? The answer is digital marketing.
Digital Marketing is a form of marketing by promoting a product or service through digital media. And able to engage with consumers To increase sales by using various digital media strategies. Which is becoming widely popular today Because consumers can easily access these media. And can be accessed anytime, 24 hours a day.
Besides, digital marketing is another option to create awareness for a new brand of business, making broader awareness is no longer difficult. With the ability to directly reach a large target audience, new branded businesses have the opportunity to be well known and grow rapidly through different channels of digital marketing.
Different Channels of Digital Marketing
1. Social Media Marketing
Social media will help drive your website to be known and move up to rank better on Google's site, the advantages of social marketing. Or social media can reach the consumer according to the target group quickly and help in the publicity To easily achieve word of mouth among the masses The channels that can be used for social media marketing are:
- Snapchat
- Google+
2. Content Marketing
Content has become the most essential component of online media production in today's technological age. The saying "Content is King" stands for the value of creating quality content. This will help promote the website to be more quality as well. By the way of creating and distributing valuable content to the target audience. Which are aimed at target audiences to return to generate income for your business. The channels that contribute to content marketing are:
- Blog posts
- E-books and article recommendations
- Infographics
- Online brochures and lookbooks
3. Search Engine Optimization
Using content for marketing can help optimize search engines through SEO and get your website ranked on the search pages. This will increase the number of visitors to the website. The channels that will benefit from SEO search include:
- Websites
- Blogs
- Infographics
4. Search Engine Marketing
As a model to do Online marketing On the search result page (Search Result Page) such as Google, Yahoo !, Bing, Baidu, etc. by doing promotions with target customers who are Search Engine users to get to know your website, products, or services. And it will bring more website users and increase the opportunity to sell more products and services, which uses PPC (Pay Per Click) to advertise on the search result page. With the cost of clicking on the ad text Even if the ad shows But if no clicks happen It will not waste money on advertising in any way. Popular PPC advertising systems around the world are:
- Paid Ads on Facebook
- Twitter Promotion
- LinkedIn Message
5.Affiliate Marketing
It is a new type of marketing on the Internet. By relying on advertising agents, salesman, dealers Product Cheer Including product reviewers By receiving compensation in the form of commissions from the owner of that product or service, which at present, anyone can be a sales assistant because making affiliate is very easy, just help promote the product on your website or social media. You like
- Share via Facebook, Instagram
- Share video ads via YouTube.
6. Email Marketing
In today's era, companies have done email marketing to inform news, promotions, or special discounts to members or customers of the company. As well as to lead the email users to the company's website. The type of Email sent may be presented in the form.
- Email Information
- Email to track visitors and download news on the website
- Email welcome new customers
- Holiday promotion for members
7. Online PR
Online PR Is a two-way communication The news can be presented including text, images, audio, video, graphics via blogs and websites. Similar to traditional public relations But do it in the online area Connecting networks around the world to reach target groups quickly Exchange experiences without borders in any situation, at any time, in any place at the same time, including
- Review of online business your
- comment on a website or blog.
Why Does Your Business Have To? Digital Marketing?
Due to making Digital marketing, It not only helps your business to promote products and services. It also allows online customer service 24 hours a day, so that customers feel that they get the care and attention as well, hence the digital marketing. Hence, it is beneficial for brands and businesses.
If you are not sure how to do this Digital marketing How to help promote your products or services Can choose to use a consultant service Online marketing With expertise in marketing such as Advanced iService to provide advice. Online Marketing is an assistant in planning, target analysis. Analyzing competitors, adjusting strategies, and solving problems will help you grow your business in digital marketing. It covers all the online channels and improving the image of business meet all the requirements towards Digital Marketing full. To increase sales to the goals that your business needs.