I share my Pinterest marketing and online business tips. And if that's what you want to learn, then subscribe and hit the Bell button if you want to get notifications when my new videos go live. So let's have a look at what has recently changed on Pinterest and how it affected Pinterest SEO. So the first thing I want to cover is this new field and I'll text that you will find if you try to create a pin using Pinterest native scheduler or just upload a pin right here. If you use create a pin button. If you try to schedule only Repins using Tailwind scheduler, you will not find this field there any place there to add alt text. Some people may wonder, why would I add, I'll text to Pinterest and what does that even mean. So just like for Google SEO alt text is an alternative text added to photos first and foremost for web accessibility. So what does it mean. It's for visually impaired users that will be using screen readers to read an alt attribute and to understand better what is on the image itself. So that was in terms of user experience. But as a search engine, Google is using alt text for two reasons.
First, I'll text will be displayed in place of the image if the image is loading slow. And the second implication is that this text will help the search engine understand better the context of the image and the description, and that helps to index this image problem. So if you ask me how long should be your alt text, whether or not it should just copy paste your description for This pin, I don't recommend copy pasting the whole description because for Pinterest descriptions are pretty long. It's up to 500 characters and you're trying to include lots of keywords there and probably even hashtags. And that's what shouldn't be in your text for sure. In the text you want to describe basically whatever is on the image itself, keeping in mind this will be for visually impaired people, for them to understand what's there. And also I think that for Pinterest, since we're using a lot of text overlay, I think it's worth actually writing in the text that on the image, the text says this and that. Right. So you give more context for people to understand that it's not just an image of the computer, but it's a pin about Pinterest marketing, for example. And the second tip is about video pins.
You know, that video pins are now getting more and more popular on Pinterest since it's a relatively new format, it's not even available on all accounts yet. Pinterest is giving priority distribution to video pins there is an issue with the Europeans because they're not so easy to click from them. But I will talk about it a little later. But now I just wanted to talk about specifically SEO with video repins. So in terms of SEO video, pins have this functionality to add tags and that's basically another way to tell Pinterest how to categorize your pins. So here's how it looks on regular pins you don't have this add text field and for video pins you have it. So what you need to do here is start typing the keyword that you think is the most relevant. I will try marketing, for example. So when I look at this marketing, I can start tagging things related to marketing, marketing in general. I think in this case content marketing is is a good thing. Also, marketing tools, marketing tools, sorry, marketing tools is a great tag for this. Let's say that Christmas is coming soon and you want to show it to more audience. So what you might think to you would be doing, like I know some people are doing on Instagram, they start adding some hashtags. And in this case you could add a tag related to Christmas. But of course, this doesn't help Your pin to rank for the relevant keywords and in general doesn't help with engagement because users will not find this pin relevant to their interest, which was Christmas in that case. And then basically they will not engage with it.
And for Pinterest in terms of algorithm, when you don't get enough engagements, especially early on when Your pin is new, then Pinterest decides that that's probably a bad thing and or it's linked to the wrong page. And so it's not going to show your pin to more people. And now that we are looking at a video, I just wanted to also mention this thing, the tag products I can, that allows you to add any products or maybe even regular pins on your account that are related. So in this case, it's related to Pinterest marketing. I can just search for Pinterest marketing tips and I could just tag as many products or regular pins that are related to Pinterest marketing and they would all show up underneath my pin. That's not exactly related to SEO, but actually it helps you get more traffic from your video pins since it's not so easy, especially in my. Mobile devices to click from your video, pins. Now the next thing that has changed tremendously and quite recently on Pinterest and a lot of people are worried about it, is that now we don't see this colorful boxes underneath the search bar, at least on desktop, actually on mobile devices. It really depends on the device or on the app or on specific account. I cannot tell what it depends on. Sometimes Pinterest is testing different interfaces at the same time. I can tell you that in my business account I don't see it neither on desktop nor on mobile device. I don't see any search suggestions underneath the search bar and at the same time from the same IP address.
My husband is a logging into his Pinterest app, on the phone, on the smartphone and for his account, nothing has changed. He's still seeing all the search suggestions underneath the search bar. So what shall we do now for keyword research? There are many other ways of keyword research and I talk about them in detail in one of the lessons in my Pinterest SEO traffic secrets course, I will give you a link to that course in the top right corner. It should be, I think, above my head and also in the description below this video. Anyway, one of the ways you can do some keyword research, it might not work for all the keywords that you're looking for, but for most of the keywords you will find. If you scroll a few times, you will find blocks of keyword searches like this or like this, which is more more related actually to the initial search that I have done here. I could search for something else just to see if we will see more suggestions here on the left side would always see these blocks with related searches. So from this, you can understand what are the popular related searches and that helps you basically write your pin descriptions or more descriptions. If you're doing keyword research to build up your boards. Just hold on a second. I just thought about the people who probably found this video by searching for Pinterest SEO tips for this year. And they might find this video and they might be like, what the heck she's talking about. Right.
That's probably because you need to watch one of my Pinterest SEO one on one or basic videos that will explain you all the foundational things about Pinterest SEO. I will give you a couple of links to those videos in the top right corner and in the description below this video. But this video, this one specific video is actually more about the recent changes in Pinterest algorithm or in terms of Pinterest SEO. And so I'm not focusing on the foundations and the basics here. I'm just talking about the recent changes. Right now, another thing that has, again, quite recently changed on Pinterest is that hashtags are again becoming quite irrelevant for this platform. It seems like Pinterest has been on and off with hashtags, with their game, with hashtags for a couple of years. They were saying, add them to your pin descriptions, not to to the board descriptions, but pin descriptions. And they are clickable there. And they were even working as a specific type of searches. But nowadays, this specific type of searches for most recent repins it was doesn't work anymore. So if you just search for home decor ideas, let's say what it shows you. If you try to open several of this pin, you will see that some will have the hashtag and the others will not. So Pinterest was not supposed to show the pins that don't have this hashtag over here anywhere in the description, but they do show them here.
So they just mix in together everything that is related to the keyword home decor ideas. If you ask me if you should be still using hashtags and doing some research for the hashtags, first of all, there is no way you can understand which hashtag is more popular on Pinterest. There is no tool for this. They don't show in any way. How popular is this hashtag or another hashtag? You can just basically try to guess which hashtags would be relevant to Your pin. But again, even if you do so, I don't think they're helping you much. You can still use a couple of hashtags, but be careful using many of them because Pinterest likely at some point in the future will start saying that, oh, people are using hashtags for spammy behaviors. I've actually seen on one of the Facebook groups for bloggers, someone shared a screenshot from a response of Pinterest support representative who actually specify that this user was using a few hashtags. Schily, not so many. She was using some hashtags in Pin descriptions and that Pinterest representatives told her, in spite of what it said on their own, helped send her articles about hashtags that you can use them. That Pinterest representative said that while this might be considered spammy. So I'm just telling you, maybe this year hashtags will become completely irrelevant. Let's see how it goes. At least the search for hashtags does. And work as it used to work, doesn't show the recently added bins on the platform, it just shows the results basically for the keyword that is after the hashtag and not for the hashtag itself. Now, the next tip that I want to mention here is when you're creating several versions of pins for the same page on your site, Tailwind, which is the official scheduler for Pinterest, they started recommending that you use different keywords in the titles and descriptions of your pins so that you can appeal with your different PIN versions to different types of audiences.
And they give you an example here that the same pin is used with several different keywords. One is related to weddings, another is related to cocktails, and another is related to holiday parties. So it's three different text overlays for the Repins and they also use the different keywords when they save This pin to different boards again. Previously Pinterest was OK with saving the same pin to multiple boards with the same exact pin titles pin descriptions. Now Pinterest is trying to forward through Tailwind this message that ideally we should actually add some keyword Story pins titles and descriptions that are more relevant to each type of audience and to each boards where we're going to save This pin if we're trying to compare Pinterest SEO and Google SEO. Every time I tell you, the Pinterest SEO is much easier because there is a lot of duplication. You're saving pins with the same titles and pin descriptions over and over. This is kind of coming to an end or Pinterest is trying to stop that duplication as much as they can. So they're trying to tell us be more creative. And when you're using the same content page on your site and you want to upload it several times with different pins on Pinterest, you have to be more creative and use different keywords and show this pin to multiple different audiences. And another thing that not a lot of people understand about Pinterest platform and how it's different from Google SEO is that on this platform you can basically in the same Pinterest account, you can cover several different topics. I can talk now about this with more confidence because recently Pinterest started recommending as one of the ways how you can drive more traffic to your site from Pinterest even in their support reply's, when people are asking, like, what should I do, why my traffic and stuck, why is dropping, etc.
. Pinterest support even tells people directly, don't worry about testing different topics. Something trending on Pinterest will always help you drive more traffic from this platform. So for me, I understand that Pinterest is not requiring us as Google SEO for Google SEO we need to be narrowly niched. Do we need to focus on a specific keyword or specific topic when we write content for our site for Pinterest is not necessary. If you are targeting different keywords, different trending topics, you are always going to get traffic no matter what is the main topic of your account. So don't worry about experimenting. I think it's not going to hurt you or Pinterest performance of your profile in general. And whenever you can find a correlation between a holiday or a trending topic with your content, always try to do that. If you're writing any type of content on your site that can be somehow related to gifts, to holidays, always try to do that, create some boards in advance, at least couple a couple of months in advance for holidays and start saving your pins that might be somehow related to those holidays, to those boards. And you will see that your traffic will be always getting these viral spikes from Pinterest. If you would like to learn more about Pinterest SEO, then you can also join my free Pinterest master class. I will give you a link to it in the top right corner and in the description below the video. Did you find this video useful? Then you may like and subscribe to my channel if you want to learn more about Pinterest marketing and building and business online.
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