Google Ads or Google AdWords? How is it related?
Actually, it is the same thing. Formerly known as Google AdWords, it is now called Google Ads because Google rebrands itself as Google Ads, but everything remains the same, it is a helper that allows us to create advertising campaigns on Google and work with Google AdSense. And Google Display Network (GDN).
What is Google Ads?
Google Ads, a product from Google, is one of the online marketing tools through advertising (Ads) on Google, often in conjunction with Google AdSense and other networks. Who are partners with Google
Mainly, Google Ads will help you to advertise your product or service through Search Engines results when someone searches with a keyword. Or keywords related to your ad In which people interested in advertising with Google will have to pay when someone clicks on it. To go through the links to the advertiser's website pages
Ad serving can show in multiple positions both above and below the search results.
Choosing the purpose of Google Ads
When you want to start your advertising campaign, Google Ads will give you the option to do any of the following Goal-based campaigns.
• Sales
When the purpose is to increase sales in different channels
• Leads
When the objective is to increase the number of customers who have interacted with the ad. (With the hope that it will eventually be able to convert into a sale)
• Website Traffic
When the purpose is to increase the number of website visitors
• Product And Brand Consideration
When the purpose is for people to see your product and brand To make your business an integral part of customers' purchasing decisions.
• Brand Awareness And Reach
When the aim is to reach a wider audience and build more brand awareness.
• App Promotion
This one will be suitable for people who do applications. This is done when its purpose is to increase the likelihood of people seeing the application. And download to install on your smartphone in the end
• Create Campaign Without A Goal's Guidance
This will create your own campaign without any Guidelines. Help from Google Ads.
1. Search
It will be Ads in the form of text or text like the screenshot we showed above. With emphasis on keywords as the main characters That is because searchers will search for different keywords when using Google Search. When the searcher's search terms match with the Search Ads campaign that we have created. Our ad will appear at the top or bottom of the search results page. As for the matter of how much your ad will rank. To top or bottom there Need to look at another auction
2. Google Display Network or GDN
Reputed to Display shows that there must be something to show It's not just a simple text or text format, but ads in this format will see images and text in the form of a banner. Such as on general websites Go to Partner with Google.
3. Shopping
Google Shopping Ads are ads that display similar results to Marketplace. You can include images, product searches, prices, details etc. When someone searches on Google Search it is a product name. Or the characteristics of that product, Google Shopping will pop up, the highlight of Google Shopping is that buyers will be able to see products like they want or similar and similar together from multiple sources Compare prices and other details. To support purchasing decisions
4. Video
Video format is inevitable, it must be advertising on Youtube. Advertising on Youtube can be of various lengths. Choose an impression to be the middle clip, where the revenue from these ads will be shared with you, not Google alone.
5. App
Of course, as the name suggests. All that will be advertised must be an application. Ads like this can be advertised in GDN format anywhere, be it Youtube, application or any other website (including Google Play Store).
6. Smart
What does a smart model mean? Smart means that we can define or customise ourselves that we want to have Action on our website, want to re-marketing, also can make advertisements show either on Google Search or Google Maps, all we can define. Own
7. Discovery
What does Discovery mean? Discovery Ads is a new ad format from Google Ads, running add-ons on other products. Related to Google such as Google Now, Gmail and Youtube.
Who is Google Ads suitable for?
Answering that it is suitable for businesses that have their own website. And I want to see the growth of Traffic to the website, want to create Brand Awareness, and want to achieve other official objectives. With the website that we have built
Time to do it
Lastly, for anyone who wants to do Google Ads (Google Adwords) on their own, but still not sure where to start. Still unsure whether it should do well or not. Or have any questions about the Google Ads on your own can contact the contact of casino area, we are pleased with consultation and planning on making Google Ads from basic to professional levels. From Google Ads experts with many years of experience in particular