Many people may have been through the ear with the word SEO or Search Engine Optimization, but to do SEO to bang or rise to the top of Search Engine such as Google relies on content improvement. Or refinement of the website structure may not be enough, but to do SEO successfully, you will need to use Link Building, one of the strategies that will help to increase the traffic of our website even more.
So today Bam will not talk about content creation or website customization. But let's look at what is link building and how many types And how does it affect our SEO?
Link Type
The link building we build can be divided into 3 main types as follows:
Internal Link
It is a link that links the content within our own website, creating traffic within the website. So that people who visited can view content on other pages. And stay on our website for longer It also makes Google think that our content is quality. Are related on each page And it is an interesting website as well
External Link
It is a link that links information out to external websites The links you send must have consistent content because Google Bot will be able to understand more of our web content. Through the links between the sites.
Backlink
It is a link on other websites. Link back to our website. It is another way to make Google understand that content within our website is trustworthy and acceptable. This will result in an increase in our rating from Google as well.
How To Best is link building to SEO?
After getting to know Link Building, let's understand how good this Link Building is for a website. And what are the benefits of our SEO?
Make Google better understand the content of the website.
Usually, Google will send Google Bot to collect information from the link we put in order to link the content on the website. The more referral links you get. This makes it easier for Google to understand the content and view our website as quality. But in all respects, Google Bot will run into the data collection. You must not forget that on our own website, there must be enough articles.
Reduce the problem of bounce rate
Bounce Rate is the ratio of people who visit only one page of your website and leave immediately. Do not click to continue to look at other pages. If our site has a high bounce rate, Google will see your site as unreliable. Or not interesting, but Link Building will help people click to continue reading other pages. On your website more
Help you pass the EAT Factor criteria
EAT Factor is a guideline that is used by Google to measure the reliability of a website. Each letter stands for Expertise, Authoritativeness, and Trustworthiness. If your link building is created to connect information within your website, Google will consider us to be an expert on what we really want to communicate, and it will also make our website look more credible.
Help revive old articles
For websites with a large number of articles And those articles are so deep that people can not read them. The internal link will help people who read the article to click to open and continue reading old articles.
Help maintain the keyword rank on the first page
When you write new articles Add to the website With every new article having a link to the old keyword that still ranks on the first page of Google, will help maintain the keyword rank on the first page.
conclude
Link building is an important SEO tool in addition to getting your website to the top of Google, as Google understands the content of our website. It also improves reliability. And revive old articles Allowing more people to go in and read as well
But do not forget that in order to do Link Building you have to study and update information all the time. This is because Google's algorithm itself is constantly changing as well.
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